Blog Copywriting Editing Edge Copywriters

website media news copywriter editing copywriting

Why do journalists make great copywriters?

You know how important it is to get your message across effectively (or you wouldn’t be reading this right now.) The bigger impact you make, the better you do business. Copywriters with a background in journalism are brilliantly positioned to help. Looking to my own experience, I’d say my success…

LesleyMarch 18, 2015

copywriting website copywriter website content

Persuasive copy: the power of three

Writers have long deployed 'threes' to build up an argument: think about how the three adjectives 'tall, dark and handsome' work much better than 'tall and handsome.'

LesleyJanuary 23, 2015

press coverage press releases media news

What’s your story? How to write a press release

How to write a press release – or rather, how to prime a press release so it goes bang! I have put together a press release package to help you work out your best chance of getting publicity in the papers, magazines or online. You'll then need a press release…

LesleyNovember 26, 2014

Websites blogging copywriting website copywriter Google

How to write successful blogs

I’ve been working with a very well-established firm of executive coaches in London; leadership development experts who are uncannily good at what they do. They're not horse whisperers but people whisperers, called in by crippled corporates to challenge and inspire employees so that they seize their potential and transform their…

LesleyOctober 7, 2014

website content copywriting website copywriter

Copywriting for humans, or Tell it like it is

I’ve been reading Bury My Heart At Wounded Knee, by Dee Brown, and have been struck by the gloriously evocative way that Native Americans charted the passage of the year. So they had the Moon of the Red Grass Appearing, the Moon of the Deer Dropping Their Horns, the Moon…

LesleySeptember 3, 2014

copywriting testimonials copywriter

How to write winning proposals

We wish we knew the secret to writing proposals that will guarantee you get the contract every time, but we can't. We can't, because you can never second-guess exactly what every potential client is looking for. As copywriters we can, however, give you a really good guide to some essentials,…

LesleyJuly 31, 2014

press releases website news copywriter design Google website content blogging copywriting

Words or pictures. Which are more important?

Copywriting for websites, brochures and blogs is all about words, isn’t it? Yes, finding the right words that spur potential customers to hire you is crucial. But pictures can be just as important. Research shows people are more likely to click on a page with a compelling image, because it…

LesleyJune 17, 2014

copywriting website copywriter awards

Why you need a copywriter – the 3Cs

I was chatting to a client recently who wanted to know what hiring a copywriter could bring to her company, when they knew their business so well they had far more expertise than me. Fair point, but my answer is that the very fact that I am an outsider brings…

LesleyMay 12, 2014

Hampshire copywriter – why I'm not a liifeguard

copywriting website

Why I’m not a lifeguard

Do you know the Series of Unfortunate Events books by American author Lemony Snicket? These brilliantly surreal children’s novels are masterpieces in the well-chosen word.

LesleyApril 15, 2014

blogging copywriting website awards

Tell a story (how to get an OBE)

The art to drawing in an audience is telling a story. It’s something I’ve been doing recently in writing Queen’s Honours nominations for some very worthy people who are being put forward for OBEs and knighthoods. You may not know that Honours don’t always come floating down from the Palace…

LesleyMarch 6, 2014

Recent Posts