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Should I use a freelance copywriter?

You need to write your latest brochure / website content / newsletter / press release / video script (delete as appropriate) and you are facing the question: should I do it myself or bring in an expert? Why should you pay someone else to write about your company when, after…

LesleyJanuary 22, 2016

copywriting Content is King

Insider tips on writing for the web

As a journalist and a copywriter who’s been writing since long before the dawn of the internet, I’m often asked what tips I can give to write specifically for the web. Whether writing for the web or offline, one thing has remained timeless – well thought out, clear, skilfully written…

LesleyDecember 10, 2015

copywriting website content

Are these the 11 most boring words in business?

Has malaise ever crept in when you’re jumping from one website to another in the quest to find the answer to your problems? You may have visited five sites but the same old words keep swimming before your eyes. There’s nothing to distinguish the services from one company to another…

LesleyNovember 16, 2015

blogging copywriting news

Are you sitting comfortably?

A lesson in how to think like your customer to create attention-grabbing copy. How do you go about writing copy that speaks directly to your customer and makes them take notice of what you are saying? We are all busy people and with an abundance of messages out there, both…

LesleyNovember 4, 2015

news copywriter

Thatcher’s assassin and the power of words

Reading this weekend’s obituaries of Geoffrey Howe it is clear how he will be remembered best – as “Thatcher’s assassin.” Once Margaret Thatcher’s close Cabinet ally, he turned on her in a resignation speech famous for its deadly venom. I was a political editor at Westminster in 1990, and I…

LesleyOctober 12, 2015

awards

Only one chance to shine? Make every word count

What do a pig, a Tokyo townhouse and a kidnap plot have in common? It may sound like the opening line of some obscure joke but for the last few weeks I’ve been living and breathing these three concepts whilst completing three entries for the Queen’s Award for Enterprise, the…

LesleyOctober 9, 2015

copywriter awards blogging copywriting press releases testimonials news

Copywriting testimonials

What could bright, effective copywriting do for your company? Well, help you sell more, show yourself at your very best and give your clients great reasons to hire you. These recent testimonials show how happy our clients are … could you be next? Copywriting testimonials “The work you created was…

LesleyJuly 15, 2015

Uncategorized Print copywriting testimonials website news copywriter editing

5 tips from Fleet Street for great copywriting

My last blog outlined some compelling reasons why hiring a journalist for your copywriting makes such good sense. To recap in a nutshell: journalists are versatile. If you need bright, snappy copywriting, we can do it. If you need elegant, sophisticated prose, we can do it. That’s the sales pitch…

LesleyMay 14, 2015

website media news copywriter editing copywriting

Why do journalists make great copywriters?

You know how important it is to get your message across effectively (or you wouldn’t be reading this right now.) The bigger impact you make, the better you do business. Copywriters with a background in journalism are brilliantly positioned to help. Looking to my own experience, I’d say my success…

LesleyMarch 18, 2015

copywriting website copywriter website content

Persuasive copy: the power of three

Writers have long deployed 'threes' to build up an argument: think about how the three adjectives 'tall, dark and handsome' work much better than 'tall and handsome.'

LesleyJanuary 23, 2015

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