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How to tell a story

Storytelling is a powerful marketing tool. Get it right and it can mean the difference between a new customer and simply being ignored. There’s nothing new about storytelling – we all enjoy a good tale – but when you’re trying to win that next bit of business it’s too easy…

LesleyDecember 6, 2016

copywriter

How to avoid boring, badly paid work by getting your message right

Hands up if you like boring, badly paid work. Thought not. Hands up if you’d rather attract enjoyable and lucrative work. I thought so. But sometimes you plough through tedious projects because they’re all that seem to come your way. And you wonder why you’re not getting more fun, well…

LesleyNovember 15, 2016

Uncategorized copywriting copywriter

What is a copywriter?

It’s the real thing. The future’s Orange. Every little helps. Shoulda gone to ... Behind all these famous slogans is a great copywriter. But copywriters do more than come up with catchy taglines. So if you think you might need a copywriter but you’re not quite sure what they do,…

LesleyNovember 2, 2016

copywriter Print copywriting

Annual report writing – the need to get it right

Your company’s annual report is your once-a-year chance to tell your story to the world. The same message will be going out to a very wide audience – your customers, shareholders, Board and your staff, not to forget suppliers, lenders, regulators and the good old media. Your annual report should…

LesleyOctober 13, 2016

copywriting copywriter

Don’t delete me just yet…

How many times have you opened an email and it’s so long you can’t be bothered to read it? Another one just takes ten seconds, so that’s it, that’s the one you choose. Emails are an indelible part of our daily lives. In 2015, the number of emails sent and…

LesleySeptember 29, 2016

copywriting

Mission improbable

When less really is more

LesleySeptember 22, 2016

blogging

Telling the whole story

Are you basking in the afterglow of a successfully completed project for a client? After all the hard work is finished, don’t just pat yourself on the back for a job well done … tell the world about it. Adding case studies to your website can be powerful for many…

LesleyAugust 22, 2016

copywriting copywriter

Words to make travel dreams come true

Copywriting for the travel industry The travel industry is always great fun to write for, using evocative language to persuade people to make their travel dreams come true. Whether it’s describing a luxurious trip of a lifetime or convincing them to buy travel insurance, there’s plenty of material to work…

LesleyJuly 12, 2016

copywriter copywriting

A lesson in education copywriting

Beautifully crafted brochures espousing core values, state-of-the-art videos produced to capture the essence of the place, laborious funding applications, eye-catching websites, cleverly written adverts … the world of education today is a far cry from the schools many of us attended. From nurseries to universities, the sector has an imperative…

LesleyJune 24, 2016

blogging copywriting press releases media press coverage website content

Making the most of your press coverage

Some well-appointed PR is the perfect way to get a message out to as many people as possible if you’ve got an interesting story to tell about your business. A carefully written press release, some great photos and a reliable list of journalists can give a real boost to your…

LesleyJune 6, 2016

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