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Telling the whole story case studiesblogging

Telling the whole story

Are you basking in the afterglow of a successfully completed project for a client?  After all the hard work is finished, don’t just pat yourself on the back for a job well done … tell the world about it. Adding case studies to your website can be powerful for many…
Lesley
August 22, 2016
A Day in the Life day in the lifebloggingwebsite content

A Day in the Life

Whose story can you tell to boost your business? It can be a real chore to write regular news updates on a business website … coming up with fresh ideas, keeping the momentum going and finding the time to do it. Despite knowing the benefit of regular website updates (from…
Lesley
May 26, 2016
The perils of DIY copywriting diy copywritingcopywriting

The perils of DIY copywriting

DIY – a word synonymous with wonky shelves and half-finished decorating.  An enthusiastic amateur who thinks they are saving money and delights (or curses more likely) in the task at hand but, perhaps when that job is never quite finished or good enough, wishes they’d called in the professional. Copywriting…
Lesley
April 6, 2016
It’s that time of year again seasonal blogblogging

It’s that time of year again

Last year you missed Valentine’s Day… again. Mother’s Day, you didn't give it a second thought. Easter, you were far too busy to notice and as for Christmas … it’s too late to do anything now! I’m not talking about sending cards, flowers or chocolates to your loved ones. I’m…
Lesley
February 25, 2016
You talkin’ to me? writing stylecopywritingcopywriter

You talkin’ to me?

Adjusting your writing style for your audience Who are you talking to when you’re putting together your marketing brochure or writing a piece for your website? Have you got a clear idea of who your target audience is for your business? Before you start any piece of writing, think: “Who…
Lesley
February 8, 2016