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Don’t delete me just yet…

How many times have you opened an email and it’s so long you can’t be bothered to read it? Another one just takes ten seconds, so that’s it, that’s the one you choose. Emails are an indelible part of our daily lives. In 2015, the number of emails sent and…

LesleySeptember 29, 2016

copywriting

Mission improbable

When less really is more

LesleySeptember 22, 2016

blogging

Telling the whole story

Are you basking in the afterglow of a successfully completed project for a client? After all the hard work is finished, don’t just pat yourself on the back for a job well done … tell the world about it. Adding case studies to your website can be powerful for many…

LesleyAugust 22, 2016

copywriting copywriter

Words to make travel dreams come true

Copywriting for the travel industry The travel industry is always great fun to write for, using evocative language to persuade people to make their travel dreams come true. Whether it’s describing a luxurious trip of a lifetime or convincing them to buy travel insurance, there’s plenty of material to work…

LesleyJuly 12, 2016

copywriting copywriter

A lesson in education copywriting

Beautifully crafted brochures espousing core values, state-of-the-art videos produced to capture the essence of the place, laborious funding applications, eye-catching websites, cleverly written adverts … the world of education today is a far cry from the schools many of us attended. From nurseries to universities, the sector has an imperative…

LesleyJune 24, 2016

press releases media press coverage website content blogging copywriting

Making the most of your press coverage

Some well-appointed PR is the perfect way to get a message out to as many people as possible if you’ve got an interesting story to tell about your business. A carefully written press release, some great photos and a reliable list of journalists can give a real boost to your…

LesleyJune 6, 2016

blogging website content

A Day in the Life

Whose story can you tell to boost your business? It can be a real chore to write regular news updates on a business website … coming up with fresh ideas, keeping the momentum going and finding the time to do it. Despite knowing the benefit of regular website updates (from…

LesleyMay 26, 2016

copywriting copywriter website content

Copywriting for Financial Services Industry

Or how to turn dull words into something interesting! Financial services and insurance – I’m not out to offend here but, let’s face it, it’s not something that sends shivers of excitement down many people. Through no fault of its own, the industry sells products that customers are either obliged…

LesleyMay 17, 2016

copywriting

The perils of DIY copywriting

DIY – a word synonymous with wonky shelves and half-finished decorating. An enthusiastic amateur who thinks they are saving money and delights (or curses more likely) in the task at hand but, perhaps when that job is never quite finished or good enough, wishes they’d called in the professional. Copywriting…

LesleyApril 6, 2016

How to write a better Linkedin Profile

A copywriter’s guide to creating an engaging LinkedIn summary LinkedIn is the perfect platform to find and engage with potential clients, suppliers, employees and employers. You get to know what that person is about – where they work, what they have done in their career, their opinions and ideas. And…

LesleyMarch 14, 2016

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