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The knowledge paradox – Our overlooked communication barrier

Knowledge can be a real curse! Many businesses may never realise this. In fact, it is a major reason why so many businesses fail. Why, you may ask? The answer – people lose perspective. We need to recognise this communication barrier and use strategic copywriting to refine our brand communication.…

LesleyJanuary 7, 2025

copywriting copywriter

What Santa can teach us about communications

Ah, December — the time of twinkling lights, mince pies, and the collective realisation that another year has flown by. Here at Editing Edge, as we deck the halls (and our desks), we couldn’t help but notice that Santa himself is the ultimate communicator. Yes, the man in red has…

LesleyDecember 12, 2024

copywriting copywriter

Snakes and ladders: the brand positioning analogy

Knowing your place on the competitive ladder is crucial. Overstepping your position can mean biting off more than you can chew, while playing it safe can mean missed opportunity. Using the snakes and ladders analogy, we hope to help you better visualise and refine your brand positioning. Sure, life is…

LesleyDecember 3, 2024

copywriting copywriter

Why client feedback shapes our best work

Every successful business knows while quality products and services matter, it's the people who use them that truly drive success. Understanding what delights clients, what challenges they face, and what they need next isn't just good practice, it's essential for growth. This is where client feedback becomes invaluable. More than…

LesleyNovember 15, 2024

copywriting copywriter

The A to Z of copywriting for companies at the top of their game

The A to Z of copywriting A is all about the target audience. Matching your messaging to the mindset of your target audience will see your business thrive – whether it’s a playbook on climate change or an annual report for the space industry. B is for blogging. Blogs provide…

LesleyOctober 12, 2024

blogging website copywriter

The way forward is blogging

Have you considered the strategic value of a blog for your business? A blog is more than just a feature on a website – it is a critical component of a content-marketing strategy. It serves as a dynamic platform for sharing your latest developments, demonstrating your industry expertise and providing…

LesleyAugust 29, 2024

media news copywriter

Getting your message across in politics

As the General Election and upcoming US presidential election show, getting the right message across is fundamental to convincing voters. Yes, you’ll have party faithful likely to vote for you regardless, but the swing voters (the “median” or “marginal” voters in too-close-to-call constituencies or states) need convincing. Effective communication…

LesleyJuly 24, 2024

copywriter

For the love of writing

National Writing Day National Writing Day, 19 June 2024, is an annual event dedicated to celebrating and practising the art of creative writing. At Editing Edge, we obviously love writing! As expert copywriters we help our clients perfectly hone their messages, tell their story and engage with their audience. We…

LesleyJune 18, 2024

copywriter awards

The 2024 King’s Award for Enterprise

What could winning the world's most prestigious business award do for your company? A King’s Award for Enterprise (KAE) showcases a business as among the most dynamic, innovative and far reaching around. It reassures customers, attracts new clients, motivates staff and makes local communities proud. As well as being able…

LesleyMay 21, 2024

Websites copywriting copywriter press coverage Print

Writing for the healthcare industry

When we think about creating content for the health industry, trust, clarity and evidence are key. At Editing Edge, we’ve created copy for many health industry businesses and healthcare professionals, including website content, ghost-writing books and blogs. Our strategic approach – analysing clients’ audiences, their communications needs, strategic thinking, purpose…

LesleyApril 26, 2024

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