Lesley

Ah, December — the time of twinkling lights, mince pies, and the collective realisation that another year has flown by. Here at Editing Edge, as we deck the halls (and our desks), we couldn’t help but notice that Santa himself is the ultimate communicator. Yes, the man in red has…

Knowing your place on the competitive ladder is crucial. Overstepping your position can mean biting off more than you can chew, while playing it safe can mean missed opportunity.  Using the snakes and ladders analogy, we hope to help you better visualise and refine your brand positioning. Sure, life is…

Every successful business knows while quality products and services matter, it's the people who use them that truly drive success. Understanding what delights clients, what challenges they face, and what they need next isn't just good practice, it's essential for growth. This is where client feedback becomes invaluable. More than…

The A to Z of copywriting A is all about the target audience. Matching your messaging to the mindset of your target audience will see your business thrive – whether it’s a playbook on climate change or an annual report for the space industry. B is for blogging. Blogs provide…