In the world of sport, there are a myriad of well-worn phrases that verge on platitudes, due to the frequency at which they are used.
“Owzat!”
“Referee!”
“Caaaaatch it!”
“Fancy a pint?”
… Are amongst those (that can be repeated pre-watershed) that spring to mind almost immediately.
Although not famous for its articulacy, when it comes time to talk management and leadership, the world of sport has kept its integrity when separating the good from the great.
We often hear sports fans discussing the psychology behind those who innovate, problem solve and inspire their team, and those who lead their teams to greatness seldom go unnoticed.
I was personally thrilled when it was announced this week that Jimmy Anderson, England’s all-time leading wicket-taker, will be recognised by Knighthood for his services to cricket.
It can’t be simple – the weight of hundreds of thousands of fans depending on the performance of a small team. Which is why the greats of the game (and they may not know it) are experts when it comes to Thought Leadership.
That is, the ability to inspire individuals and large cohorts to subscribe to a philosophy in a variety of ways.
On the training pitch, from a tactics board, in front of the media.
Managers of the highest calibre use thought leadership to inspire a culture surrounding their philosophy, build trust amongst a team and introduce new perspectives to lead teams to the pinnacle of their potential.
By establishing powerful thought leadership skills, you can become a key stakeholder in your industry, play an influential role during industry discussions, establish your expertise, build trust and drive business growth by positioning your company, or yourself, as a leading voice in your sector.
Employing thought leadership means rather than being a participant in the market, you become an authority figure, setting yourself apart from those pesky competitors.
At Editing Edge, we have created an annual report for the UK space industry that introduced new ways of collaborating; white papers distilling a raft of background material into punchy prose; and a playbook to help climate change coaches cut through. What about a book to enhance your reputation or secure your legacy? We can turn your business expertise into a book or e-book that others can learn from. Media appearances are another way to make your mark.
Define your philosophy
- Professional copywriters such as Editing Edge will capture your philosophy in a powerful yet digestible way, meaning there can be no mistaking what you set out to achieve.
Share your knowledge
- Using expertly-crafted materials such as blog posts or reports, Editing Edge can help you to build trust in your community, shape conversations in your industry, and grow your business far beyond your current reach.
Solidify expertise
- Publishing official literature will make your business standout from competition tenfold. Editing Edge has experience producing white papers that transform complex information into concise, engaging content.
Be the go-to voice
- Consider media appearances to make your mark as an authoritative stakeholder in your industry, with ambition for change. Combining such an appearance with written materials which clearly state your mission and authoritative knowledge will lead to recognition from your peers as a voice to be heard.
Don’t blend in. Employing thought leadership strategically will make you or your company stand out as a true authority in your field.
Skilled copywriters such as Editing Edge can help you become a leading voice in your industry by converting your philosophy into powerful and engaging materials for your clients, peers and the general public.
