Every successful business knows while quality products and services matter, it’s the people who use them that truly drive success. Understanding what delights clients, what challenges they face, and what they need next isn’t just good practice, it’s essential for growth.
This is where client feedback becomes invaluable. More than just comments in a survey, feedback offers a window into your clients’ world, helping shape better services and stronger relationships. It’s the most reliable way to understand what’s working, what isn’t, and where opportunities for improvement lie.
Your business, your voice
While we pride ourselves on our writing expertise, we recognise that nobody knows your business better than you do. We see ourselves not as the authority on your industry, but as the skilled amplifier of your expertise — your mouthpiece, if you will (or perhaps your foghorn, for those moments when your message needs to reach far and wide!).
“Lesley’s drafting skills are outstanding… She knows what the most important elements are to add and how to present the case. Lesley clearly has great experience, and I trusted her completely with her approach. She was able to tease out of me elements that I thought were not particularly relevant but were important to add to give the appropriate degree of colour.” A finance client, Hong Kong.
The collaborative journey
Our process is built around partnership. Before we begin, we encourage you to share everything that might help us understand your vision — from rough notes and bullet points to half-formed thoughts and existing marketing materials. These elements help us grasp not just what you do, but how you do it and why it matters.
Refinement through feedback
Every draft we create is a starting point for dialogue. We include two rounds of amendments in our service because we understand that perfecting tone, style, and messaging often requires fine-tuning. Feedback during these rounds isn’t just welcome — it’s invaluable. Perhaps certain phrases don’t align with your company’s voice, or maybe there are nuances about your service that need greater emphasis. These insights help us refine the content until it precisely matches your vision.
Responsive and reliable
When you provide feedback, your project immediately becomes our priority. We understand that once you’re close to finalising content, you’re eager to put it to work. That’s why we don’t let your amendments linger — we act on them promptly, ensuring you can start benefiting from your project as soon as possible.
Building long-term relationships
This collaborative approach has helped us build lasting relationships with our clients. Many return to us repeatedly because they know we value their input and understand their business. Each project becomes smoother than the last as we develop an ever-deeper understanding of their needs and preferences.
“The quality of your writing coupled with your outstanding client management, care and attention to detail make for an outstanding package.” Awards Intelligence
Good content isn’t just about elegant writing — it’s about capturing your unique value proposition and communicating it effectively to your audience. Through open dialogue and responsive collaboration, we ensure that every piece we create not only reads well but serves its intended purpose in growing your business.
In the world of strategic writing and content creation, the best results emerge from genuine collaboration. At Editing Edge, we don’t just welcome our clients feedback – we consider it essential to delivering content that truly represents our client’s business and achieves their objectives.
