The A to Z of copywriting
A is all about the target audience. Matching your messaging to the mindset of your target audience will see your business thrive – whether it’s a playbook on climate change or an annual report for the space industry.
B is for blogging. Blogs provide strategic value for businesses. Our blog-writing skills help our clients demonstrate their industry expertise and provide topical insights to impress their audience, from engineering to politics.
C is for creative thinking and compelling writing. At Editing Edge, we have bags of creativity to set our clients apart from the rest.
D is for how we develop a tone of voice to give definition that differentiates your business from your rivals so customers choose you, not them.
E is for expert. You’re an expert in your business and we are expert copywriters. We’re made for each other!
F is for fresh thinking. Through quality copywriting, we make our clients stand out from the crowd. We like to share bold ideas, encourage you to think differently and banish clichés from everything we do.
G is for guaranteed punctuality. We never, ever miss a deadline for our clients. It’s as simple as that!
H is for honours and awards. Showcasing your story through awards and honours is a great opportunity to boost the profile of your business and increase credibility. As an expert awards writer, Editing Edge founder Lesley Hussell helps world-leading businesses and individuals achieve the recognition they deserve.
I is for industries. We work with a range of inspiring clients at the top of their game in sectors from education to health, sustainability to hospitality.
J is for joint effort. We recognise that strategic copywriting requires more than just the right words. So we work with an extended network of expert associates, including ad agencies to go to market, graphic designers for reports, books and white papers, and web developers to make your online communications sing.
K is for key messaging. As expert copywriters we help our clients perfectly hone their messages, tell their story and engage with their audience. We make sure there is a purpose to everything.
L is for the active listener. First and foremost, we want to hear about you. This will determine how we craft your narrative and project your best-selling points.
M is for media. Lesley worked as a journalist in the House of Commons, on Fleet Street and in France. Today she harnesses her valuable experience to help her clients protect their reputation in the media.
N is all about unearthing your hidden nuggets. With each client, we work strategically with multiple stakeholders to fact-find and unearth the ‘hidden nuggets’ that make your business special, so we can develop and deliver on-target results.
O is for opportunities. Amongst all the buzz and noise of any industry, it is important to find opportunities to shout about your success.
P is for how we pinpoint your key message then find the perfect words to tell the world.
Q is for quick wit! Our writing style is slick and professional, punchy and polished, but we also have a quick wit and, when appropriate, like to find fun ways of giving you that extra ‘je ne sais quoi’!
R is for research. Fact-finding and understanding our clients’ markets is fundamental. So we go above and beyond to do extensive research before starting to write.
S is for strategic copywriting. At Editing Edge, we bring strategic copywriting to your business, so you sell more, inspire your staff and spread your message far and wide.
T is for trust. We collaborate closely with our clients and key stakeholders to build trust, which leads to a working environment that’s conducive for growth, synergy and productivity.
U is for understanding. Taking time to understand our clients, their business, their needs, their aims and their audience.
V is for the valuable results that our strategic copywriting achieves for our clients, because THINKING and PLANNING is as important as WRITING. It helps them on their way to the top.
W is for websites. We all know that a website is essential when it comes to showcasing your business. Our web content-writing services help our clients shine online.
X is for our extraordinary clients. You are heroes one and all.
Y is for the over thirty years’ of top-level media experience and strategic copywriting knowledge we have, helping your business reach greater success.
Z is for Generation Z – one of the most significant but also toughest audience groups to connect with. Let us help you engage with them and win their trust.
