What could winning the world’s most prestigious business award do for your company?
A King’s Award for Enterprise (KAE) showcases a business as among the most dynamic, innovative and far reaching around. It reassures customers, attracts new clients, motivates staff and makes local communities proud.
As well as being able to fly the King’s Award for Enterprise flag from your company flagpole, there is also an invitation to meet the King at Windsor Castle or Buckingham Palace, a trophy and a logo that can be used on all marketing collateral.
Celebrating success
When the latest winners were unveiled last week, my colleagues at Awards Intelligence and I were celebrating another roster of successes. I was delighted to see my client M2M Pharmaceuticals win a coveted award for International Trade for their brilliant business in Reading, carrying out intricate chemical analysis to get life-saving drugs to market quicker.
I also shared in the joy of Hi-Level Mezzanines in Hampshire, writing a press release to announce their win in the extremely competitive Innovation category to the world. Their invention of a piece of high-performance engineering software called IQD (Intelligent Quote Designsuite) was hailed for the “outstanding business performance and commercial success” it has brought the business.
As the press release highlighted: “The King’s Awards for Enterprise are the only awards to have the imprimatur of the monarch. Hi-Level Mezzanines has won an Innovation award, where competition is extremely tough – across the whole of the UK, only 59 awards for innovation were granted this year.”
Spotlight your business
Winning a KAE award is no easy feat – from the submission to the judging process, there are many rigid requirements along the way. This is where I step in as a strategic copywriter, helping clients through a strategic approach:
- Working closely with their team to understand their story inside out and pulling out the key angles that make them unique for the award category.
- Compiling powerful and well-structured entries which showcase the client’s story.
- Ensuring carefully honed messages meet the strict word counts for each section within the application.
Royal approval
2024 marks the second year of The King’s Awards for Enterprise, reflecting the King’s desire to continue the legacy of the late Queen by recognising outstanding UK businesses. The awards were first established in 1965 and since then more than 7,000 companies have achieved a Queen’s or King’s Award.
This year, 252 businesses have been recognised for their contribution in four categories: Innovation, International Trade, Sustainable Development and Promoting Opportunity (through Social Mobility).
Get ahead of the game
Entering awards is the start of wider public recognition of your company’s achievements. However, most companies only get one stab at the KAE. So it’s vital to get it right the first time.
Entries are now open for the 2025 round, with the best of British business invited to make an application.
If you need help, you may want to consider working with an award entry writing specialist. Through Editing Edge founder Lesley Hussell’s role as a senior consultant for awards specialists Awards Intelligence, we have worked with world-leading businesses and individuals to help them submit winning award entries. This could be you!
